First we need to answer the question: What is SEO web design? SEO web design is the process of designing and optimizing a website to improve its ranking in search engine results pages (SERPs). It involves optimizing the structure, content and usability of the website to make it more search engine friendly and attractive to users.
SEO web design is important because it helps businesses drive more organic traffic to their website, which can increase their visibility and ultimately their sales. A well-optimized website usually ranks higher in search engine results, making it easier for potential customers to find.
In addition, SEO web design can improve the user experience by making the website clearer and more user-friendly. This can lead to increased engagement, longer visit times, and higher conversion rates.
In this blog, we’ll learn more about the 6 key elements your website needs for effective SEO web design to build a strong online presence and attract more leads, customers, and sales.
Web Design That WOW’s Your Customers and Google
If your website isn’t specifically designed to work with Google and other search engines, you’re in big trouble.
A modern, elegant and optimized website is critical for high search engine rankings, and we want to help design a website that gives you the rankings you’re looking for!
Our web design team is ready to work with you to turn your website into a reality. We build web designs with Search Engine Optimization in mind, so you know when you get a web design from us, you will not only have a beautiful website but increased rankings in Google and other search engines as well.
Why Is SEO Web Design So Important?
Good web designers, SEO experts, and SEO consultants understand the importance of creating attractive websites with SEO in mind.
You need your website to be modern, elegant and optimized, or you could ruin all of the organic equity you have been building.
So, how do our web designs increase Google rankings? These are the 6 key factors your website needs for effective SEO web design:
1. Elegant, Professional Designs
The internet is an incredibly busy place, and it’s getting harder and harder to grab our market’s attention. That’s why we focus on developing web design so beautiful and elegant; it stops your target audience in their tracks and makes them stay longer on your site.
By increasing your average time on site, Google will view your site as an authority in your chosen topic. Google will see that people are loving your content and stay a long time on your site, therefore rewarding you with higher rankings.
2. World-Class Content
Along with our expertise in web design, our team is experienced and has expert knowledge in all things SEO, and we use this knowledge to ensure that every single piece of content on your page is fully SEO optimized.
We will work in a detailed manner to ensure that the following features are fully optimized:
- On-page web copy, images, and videos
- Meta descriptions and title tags
- Image alt text
- HTML headings (H1-H6 tags)
- URL strings
- Internal linking structures and outbound links
- Anchor text
- Feature snippet optimization
Ignoring any one of these will have a negative effect on your ranking; that’s why we prioritize fully optimized content.
If your website is not mobile-friendly, you’re in big trouble. That’s because you run the risk of losing authority in Google, and when 79% of smartphone users make purchases using their mobile devices, you’re losing out on customers too.
In fact, Google made mobile-friendliness a ranking factor in 2015 and introduced mobile-first indexing in 2017.
Google ranks the importance of mobile-friendliness extremely highly, and that’s why all of our web designs are 100% responsive and mobile-friendly, so you can get more love from Google, higher rankings, and more sales.
4. Easy-to-Read Design
Many people simply do not realize how big of an impact the design of a website can have on your content, or at least the presentation of it.
A poorly designed website can make it extremely hard for users to read the information they came to your website for.
If no one can read your content, they’ll leave your site, which increases your bounce rate. A high bounce rate is going to negatively affect your rankings too!
Like websites that aren’t mobile-friendly, sites that are difficult to consume on any device are going to turn your visitors away. That’s why all of our web designs are specifically designed to make it easy for your visitor to consume your content, no matter what device they are using.
5. Website Speed
Another thing that’s going to turn visitors away is a slow website. There are a few things that could be causing your slow site. However, chances are it’s your web design.
Website speed is one of the most important aspects of technical SEO, and it’s something most websites fail to acknowledge.
If your site isn’t ranking as well as you’d hoped, it could be that your website is too slow, and people are leaving your site early, causing a high bounce rate.
Not only that, but your website speed directly affects Google’s ability to crawl it, which also means a lack of search rankings for you.
That’s why all of our web designs are made for speed and built to minimize bounce rate.
When talking about Google’s ability to crawl your website, a sitemap is a crucial element to have in place if you want search engines to be smarter about how they crawl your site.
Your sitemaps give search engines a guide full of all the pages and content on your website. This allows you to tell search engines what pages are most important to you and your site.
Sitemaps are particularly important for larger websites, as well as newer ones that don’t have any external links yet.
Not only that, but sitemaps also contain important metadata about your web pages to increase their chances of ranking highly in search.
That’s why we ensure that all of our web design projects come with fully optimized sitemaps, as standard.
Andres SEO Expert Web Design Process
Step 1: Discovery
Our initial step in the web design process begins with a discovery call. This discovery call will be used to understand what you want to achieve with your new site. We’ll look at your existing site (if you have one) and your competitors in order for us to gain a complete understanding of your marketplace.
Step 2: Define
At this point, we will begin building out a project plan, including the two or three specific, measurable goals the site should achieve, defining the company message and all the necessary documents created so you’ll know exactly when we’ll deliver and how much it’s going to cost.
Step 3: Design
The next step is where creativity begins. We will begin creating mock-up designs for your site based on your requirements and your market, and we will work with you through every step of the creation phase to ensure those requirements are met before we begin developing the website.
Step 4: Develop
Our team of professional developers will bring your website designs to life by building the templates, adding your content, and integrating with the CMS. During this phase, your website will be subject to a strict testing phase to ensure everything is working as it should.
Testing of the site is critical as there will be issues that will need to be addressed before the site goes live to your audience. It’ll allow us to identify any misspellings, broken links, how it views on multiple browsers and devices, or anything on the site that doesn’t meet your requirements.
Step 5: Deploy
Before we make your website live, we will provide you with a demo link so you can see your site working before anyone else. We will provide you with training where necessary and address any feedback you have.
A final SEO audit will run before launch, and installations of any tracking tools such as Google Analytics and Google Search Console will also be finalized.
We also offer two weeks of free bug tracking to fix any issues that may come up after the launch of your website.
We Are Your First Choice For SEO Optimized Web Design
Our many years of experience in SEO and web design have helped us develop our own unique process that provides incredible results every time.
We are extremely passionate about utilizing advanced technology and online marketing tools to improve your web design and SEO results, and we work with techniques and methods, which means you get a personalized experience where nothing is automated.
No matter what your needs may be. We can fulfill them!
How Much Does It Cost?
Web design costs depend on many factors, including what type of site you are looking to build, how many pages your website needs, and SEO needs. We take pride in offering affordable prices and superior customer service.
We are so confident you will be satisfied with our web design services, we offer a 100% satisfaction guarantee.
If you are not satisfied for any reason, just contact our support team, and we will be in touch on how we can best meet your needs.
Book A Free Consultation Today
We are your one-stop shop for all your web design needs.
Let us create a modern, elegant and optimized website that gets you high rankings in Google and other search engines, build trust and authority in your marketplace, and generates leads and sales.
Contact us now to get a free consultation today.