Nearly 90% of consumers won’t return to a website after a bad user experience (UX). Meanwhile, 70% of businesses online fail due to bad usability. Unfortunately, only 55% of companies are conducting UX testing. Not many people realize bad UX design can impact their search engine optimization (SEO). Without SEO web design, your ranking on search pages could drop.
You’ll struggle to reach customers as a result.
Here are five essentials of SEO web design you can’t ignore. Improving your UX design with these factors in mind could benefit your ranking. Then, you can draw more web traffic and leads to improve your ROI.
Get started with these five SEO optimization web design tips today.
1. Core Web Vitals
Google uses its Core Web Vitals to ensure websites are offering consumers a better user experience. Appealing to Google’s Core Web Vitals can boost your SEO ranking.
To get started, you can:
- Preload custom web fonts
- Using page caching
- Optimize images
- Minify Javascript and CSS codes
- Compress Javascript files
- Delete unnecessary Javascript code
- Eliminate third-party scripts (like themes and plugins)
- Create fixed dimensions for images
- Split up long Javascript tasks
- Use a content delivery network
- Reduce the number of iframes and embedded content
- Enable browser caching
- Use better website hosting
To create a successful website, you need to plan carefully, develop an SEO strategy and a visually appealing design, develop functional code for the backend, and invest money in the project.
Appealing to Google’s Core Web Vitals within your SEO web design can reduce your bounce rate. Visitors will have an easier time exploring your content.
A lower bounce rate can boost your SEO ranking!
2. Mobile Optimization
Google looks at the mobile version of your website first. As of July 2019, mobile-first indexing became Google’s default for new websites.
Run your website through Google’s Mobile-Friendly Test to make sure it’s mobile optimized. If it’s not, our experienced SEO web design team can help!
People interact with brands twice as often on mobile devices. If you’re not optimized, you could neglect a big part of your target audience.
3. Faster Load Times
A one-second delay in mobile load times could hurt mobile conversions by as much as 20%. If your site is slow, people could leave. Your bounce rate could rise as a result.
Work with our SEO expert in USA. With UX design, we can speed up your site, ensuring a better user experience.
4. Readability
How your SEO content appears on the page can impact your ranking, too. For strong SEO optimization, improve your readability.
Use shorter sentences and paragraphs. Organize your content using headings and subheadings. Consider working with our team to improve your SEO content, too.
Improving your SEO content can keep people on the page longer, boosting dwell times. Your bounce rate could drop as a result.
5. Security
Security is an important component of the user experience, too. If your site isn’t secure, consumers might not shop on your site.
Work with our SEO expert to add an SSL certificate to your site.
Design It Right: 5 Essentials for SEO Web Design
SEO web design is essential to any SEO optimization strategy. Our SEO expert in the USA can help improve your website. With UX design, you can boost leads, improving your ROI!
Need help getting started? We’re here for you.
Learn more about our SEO optimization team today!
