Leads from search engine optimisation (SEO) are eight times more likely to become paying customers than those from ad campaigns. Meanwhile, over 90% of online interactions begin with a search. If you’re not on the first page of results, however, you’ll miss 75% of your prospects.
Don’t miss your chance to reach customers! By working with an SEO expert, you can generate brand awareness, leads, and sales. Since SEO is cost-effective, you can boost your ROI, too.
With expert SEO services, you can boost your ranking, reach more customers, and grow your business.
On the fence? Here are 10 convincing reasons you need business SEO. Discover the many reasons to work with an SEO consultant today!
1. Local SEO
Local SEO allows you to appear in front of consumers who are in your area. As you rank higher on search results pages, more people will see your business. They’ll also see your Google My Business (GMB) listing.
Your GMB listing appears in a prominent location at the top right of search pages. The listing will show consumers your:
- Business name
- Phone number
- Hours
- Directions to your store
- Reviews from customers
- Website
Taking up prominent space on search pages will help you generate more awareness and web traffic. Meanwhile, consumers will see your listing before the competition.
Your SEO consultant can help you develop a local SEO strategy. First, we’ll help by improving your GMB listing.
Then, we’ll help you develop location-based content and pages on your website.
Local SEO allows you to appear in front of consumers who are in your area.
What keywords do your customers use in a search? What words and phrases do they use that are distinct to the region? What about the language they speak?
These factors can all impact your SEO strategy.
We’ll help you create content with your local customers in mind.
2. Natiaonal SEO
A strong SEO strategy can help you reach different customers throughout your area. If you want to expand your reach, look beyond local SEO. Focus on different areas throughout the country, too.
With national SEO, you need to adjust your targeting per location. Precise targeting will save you valuable time and money. You can reach the people who are already interested in your product or service to boost sales.
Meanwhile, we’ll help you create content based on what your national customers care about most.
3. International SEO
With a strong SEO strategy, you can reach every corner of the globe! SEO is a great way to expand your reach without overspending.
It’s important to adjust your SEO content for different languages, though. Otherwise, you’ll fail to rank ahead of native competitors.
Expanding your reach intentionally will help you remain competitive. It can also help you expand your brand awareness globally!
4. Drive High-Quality Traffic to Your Website
Pinpointing your target audience can help you generate more high-quality traffic to your website. With SEO services for small business teams, you can boost your ranking. The higher you rank, the more traffic you’ll attract.
Appealing to your target audience will help you attract relevant traffic, too.
As more people visit your website, Google will start to see you as a relevant, helpful resource. Your ranking will improve even more. Then, you can turn those visitors into prospects and sales!
In fact, SEO leads have a 14.6% close rate.
Since small business SEO is a cost-effective marketing strategy, you can save money instead of wasting it on outbound strategies. Your ROI will improve, allowing you to boost your business!
5. SEO Services for the USA, UK, Spain, Germany, and Colombia
You need a slightly different SEO strategy for each region you’re targeting. Whether you’re looking for an SEO expert in the UK, USA, Spain, Germany, or Colombia, we can help.
We already have tons of customers in the US. Appealing to customers in American can help you generate fresh sales. Your SEO expert in the US can help.
We have a large network of customers in Spain, too. In fact, our SEO expert in Spain can help you reach locals better than anyone else. Having an expert SEO consultant with Spanish as their native language can work to your advantage.
Google Translate still makes mistakes. Instead of running your blog posts through a translator, work with a native Spanish speaker.
In fact, our team currently works from Colombia. We can help you target a large audience of Spanish-speakers to help expand your reach.
Have customers in Belgium and Italy? We do too! We’re prepared to write for regions throughout Europe to help you reach customers.
6. Professional Tools and Strategies
You don’t want to waste money on SEO tools you’ll only use once. Instead, talk to your SEO expert in the UK. We already know how to use these tools.
For example, we can use Google Trends, Keyword Planner, and SEMRush to develop your list of target keywords. We can use analytical tools to measure the success of your SEO campaigns.
You might need an SEO team that can update your website with user experience (UX) design trends. UX design ensures your website is fast, mobile-optimised, and easy to use. As people click on and explore your site, your ranking will improve.
We can help with content creation, too. You’ll need to create well-researched, engaging content to improve your ranking.
As your SEO consultant, we’ll develop a strategy with your business in mind.
We’ll determine what changes to make to your website and which keywords to target. We’ll help with content creation and promotion, too.
With our team’s help, you can develop a thorough SEO strategy that’s bound to boost your business!
7. SEO Services for Google
How much do you know about SEO? Google’s algorithm changes constantly throughout the year. If you’re not up-to-date with these changes, you could unintentionally use black-hat SEO.
Google penalises websites that use black hat SEO tactics. Your website might not appear on Google searches anymore.
You can rely on your SEO expert to provide the experience and expertise you need. If you have any questions, we have the answers. You won’t have to worry about navigating the complexities of SEO.
We’ll provide you with the SEO services you need to beat Google’s algorithm.
Instead, you can boost your ranking and start experiencing long-term success!
8. Keep Up With the Latest Trends
Are you up-to-date with the latest SEO trends? Google’s search algorithm changes constantly. These changes respond to how consumers behave online.
For example, more people are using voice assistants to complete their searches. In fact, about 76% of smart speaker users complete local searches each week. These searches are usually phrased as questions.
Understanding the latest SEO trends can give you a competitive advantage.
You’re already busy enough keeping track of your own industry’s trends. Consider working with an SEO expert in Germany who already has up-to-date knowledge. We’ll make sure you never fall behind with the trends.
Using these trends to your advantage can help you maintain a strong, top-of-page ranking. Otherwise, your competitors will win that ranking instead. Customers will visit their website instead of yours.
The latest SEO trends can determine the keywords you should rank for. Voice searches usually use long-tail keywords. These keywords are more precise, meaning your content will need to answer exact questions.
Almost 70% of voice searches use natural language with a conversational tone. There’s no SEO intentionality.
Trends can impact your content, too.
In fact, video content is becoming increasingly popular. By 2021, video content will account for 80% of all online traffic.
Along with videos, VR and AR content are also gaining traction. By 2021, traffic for these formats will increase 20-fold.
Google loves video content. In fact, it’s one of the featured snippets Google displays at the top of search engine results pages.
Videos are engaging, branded, and easy-to-consume. Consumers can learn more about your business from a 30-second video than they would from reading a blog for that time.
We can help you keep up with these SEO trends!
9. Google Ads Services
Google also allows companies to use pay-per-click (PPC) advertising to reach customers. In fact, PPC can benefit your SEO strategy.
As more people click on your ads, they’ll visit your website and explore your content. Google will recognise you’re attracting more traffic than before. It will boost your organic SEO ranking to help you reach more customers.
Meanwhile, your ad clickthrough rate will improve, which can benefit your ads, too!
Unfortunately, PPC advertising can get costly, especially if you don’t know what you’re doing. Consider SEO services for small business teams that include Google Ads services.
With help from an SEO and Google Ads expert, you can generate more traffic and leads without blowing through your budget.
10. Facebook Ads Services
When determining your ranking, Google looks for off-page ranking factors. For example, it considers where you’re attracting traffic from. You can use Facebook Ads to spread the word about your business.
Your Facebook Ads can appear on Facebook and Instagram. These eye-catching ads can help you generate more traffic. Remember, more traffic means a better ranking.
You don’t want to blow through your budget with inaccurate targeting, though. Instead, work with a dedicated SEO expert in Spain. We’ll fine-tune your campaigns to improve your ROI.
Expert SEO Services: 10 Wow-Worthy Reasons You Need an SEO Expert
Ready to generate more traffic, leads, and sales than ever before? Consider these 10 reasons you need an SEO expert for your business. With our help, you can set yourself up for long-term success in 2023 and beyond!
Want a customised SEO plan tailored to your business? We’re here to help!
Get in touch with our team today to start gaining more traffic and sales with SEO.
