Are you struggling to attract customers to your website? Maybe you’re concerned about online leads and sales. Search engines attract 300% more traffic than social media. Meanwhile, 14.6% of search-generated leads convert into sales. Only 1.7% of leads from outbound strategies like print and emailing convert.
In other words, leads from search engine optimization (SEO) are eight times more likely to become paying customers. Without an SEO expert to guide you, SEO can feel like unfamiliar terrain.
On the fence about hiring expert SEO services? Keep reading to discover the six reasons you need an SEO consultant ASAP. By hiring a professional, you can boost your ranking, business, and ROI.
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1. Boost Brand Awareness
The higher you rank, the more often consumers will see your website on search engines like Google. SEO allows you to acquire free brand awareness! As consumers keep seeing you, brand recognition will develop.
About 75% of internet users never look beyond the first page of search results. If you’re not on the first page, people might not realize you exist. They’ll see your competitors instead.
As your SEO consultant, we can equip you with the SEO tactics you need to improve your ranking. We’ll ensure your website appears for a variety of keywords. That way, you can appeal to the different target audiences you’re trying to reach.
Your brand awareness and recognition will improve. Reaching the top of the page can help you look like a credible resource in your industry, too. Consumers will take notice and begin trusting your business above the rest!
2. Attract More Traffic
As you reach the top of a Google search page, you can also acquire more website traffic.
Remember, most people don’t look beyond the first page of results. If you’re on the first page, you can lead people to your website.
As your SEO expert, we’ll create content based on the questions your customers are already asking. Understanding the user intent (what your customers expect to find from a search) is crucial. With expert SEO services, you can appear for those searches.
Then, consumers will click on your website to find the answers they’re looking for.
As more people visit your website, Google will take notice! The search algorithm will recognize you’re a helpful, informative resource and boost your ranking even more.
Then, you can reach even more high-quality prospects, attract more traffic, and convert more leads.
3. Leverage Experience and Expertise
How much do you know about SEO? The algorithm made over 3,200 changes in the span of a single year. In order to develop an effective SEO marketing strategy, you need to keep your expertise up-to-date.
You’re already an expert in your industry. You likely don’t have time to become an SEO expert, too.
That’s okay! You can leverage an SEO consultant’s experience and expertise. We know exactly what you need to do to improve your SEO strategy.
Otherwise, trying to navigate the many moving parts involved can become exhausting and time-consuming. Without that knowledge, you could struggle to improve your ranking.
Are you up-to-date with the latest trends? Mobile-optimization, voice search, VR/AR, and other trends are changing SEO. We can keep you up-to-date with these trends to boost your ranking.
4. Focus on Your Business
Your customers need your undivided attention. Remember, developing an SEO strategy can become time-consuming, especially if you don’t know what you’re doing. You’ll need to complete keyword research, improve your website, create content, optimize, and analyze the results.
Don’t spread yourself so thin. Instead, looking into SEO packages and pricing. By hiring an SEO expert, you won’t have to take time away from your customers.
Instead, you can focus on your business while we help you generate new business.
Once your SEO campaigns are a success, you’ll have too many clients to focus on SEO tactics, anyway!
5. Research-Based Strategies
It’s not enough to start creating website content in the hopes your SEO ranking will improve. Instead, you need a plan of attack. Your SEO expert will use audience, keyword, and website data to develop an SEO strategy customized for your business.
After all, your business is unique. Your marketing strategy should suit your business and no one else’s.
In order to develop a successful SEO campaign, you need to understand your customers completely. Then, you can create content with their needs in mind.
You’ll also need to optimize your website with user experience (UX) design trends. UX design will keep people on your site. Google will notice your dwell time and clickthrough rate have improved, which can boost your ranking.
We’ll help you create branded content with the user’s questions and searches in mind as well.
6. Set Yourself Up for Long-Term Success
Once you improve your SEO ranking, competitors might find it hard to knock you down. Your SEO consultant will help you maintain your ranking. With our help, you can experience long-term growth and success.
SEO isn’t a “one-and-done” marketing strategy. With expert SEO services, you can continue optimizing throughout the year. You’ll have fresh, unique content posting every month to help you maintain your top-of-page status!
Your dedicated SEO consultant will also monitor your campaigns. We’ll review your data to make sure your campaigns are successful. If something’s wrong, we’ll try a different tactic.
Remember, Google’s search algorithm changes constantly. You’ll need to adapt. Otherwise, your competitors can win the top-of-page ranking instead.
Are professional SEO services worth it? Yes! Organic traffic can capture 40% of your company’s revenue.
With a strong strategy, you can boost traffic, leads, conversions, and your ROI.
Looking into SEO pricing plans can even save you money in the long-run. If you’re not using the right tactics, you could waste valuable time and marketing money. Meanwhile, you’ll have to pay for expensive SEO tools you’ll only use once.
Hiring an SEO expert is the more cost-effective option. We’ll help you make money instead of letting you waste it.
Boost Your Business: 6 Reasons to Hire an SEO Expert ASAP
Don’t fall behind the competition this year. Instead, consider these six reasons to hire an SEO expert. By working with an experienced SEO consultant, you can rank higher than ever before.
With our expert SEO services, you’ll generate more brand awareness, traffic, sales, and more!
Want to gain more online visibility and boost your business this year? We’re here to help.